2021 Top 25 Most Expensive AdWords Keywords
Google continues to benefit from both the leadership and the cream of the new track it has opened in advertising.
Earning most of its significant earnings from micropayments, Google receives a fee per click from those who click on Google ads with this system called PPC.
While the average cost-per-click in the industry is around $ 2, Google earns millions of dollars because the number of clicks on a daily basis is very high.
Average cost per click in some industries can be higher than other industries due to competition. Competitive businesses can be forced to pay $ 50 or more per click. This is considered as a situation that arises entirely from the field of the industry and competition. Long-tail key (phrase) words can be in question in scenarios where they cost 2 times more than regular keywords.
Despite such high costs, businesses that pay high advertising costs have a higher living value. With the advantages of its high lifetime value, its customers remain more loyal and loyal to the business for a long time.
Top 25 most expensive keywords in AdWords in 2021;
- Business Services: Average Cost Per Click is $ 58.64
- Surety Bonds (Bail Bonds): Avg. CPC: $ 58.48
- Casino (Casino): Avg. CPC: $ 55.48
- Lawyer (Lawyer): Avg. CPC: $ 54.86
- Asset Management: Avg. CPC: $ 49.86
- Insurance (Insurance): Avg. CPC: $ 48.41
- Cash Services and Salary Loans (Cash Services & Payday Loans): Avg CPM: $ 48.18
- Cleanup & Restoration Services: Avg. CPC: $ 47.61
- Diploma (Degree): Ort. TBM: $ 47.36
- Medical Coding Services: Avg. CPC: $ 46.84
- Rehab: Avg. CPC: $ 46.14
- Physics (Psychic): Avg. CPC: $ 43.78
- Timeshare (Timeshare): Avg. CPC: $ 42.13
- Hvac Software (Hvac Software): Avg. CPC: $ 41.24
- Business Software: Avg. CPC: $ 41.12
- Medical Needs: Avg. CPC: $ 40.73
- Loans (Loans): Avg. CPC: $ 40.69
- Plumber: Avg. CPC: $ 39.19
- Termites / Termites: Avg. CPC: $ 38.88
- Pest Control: Avg. CPC: $ 38.84
- Mortgages: Ort. TBM: $ 36.74
- Online Kumar (Online Gambling): Ort. TBM: $ 32.84
- Banking (Banking): Avg. CPC: $ 31.43
- Hair Transplant: Avg. CPC: $ 31.37
- Google AdWords: Ort. TBM: $ 30.06
Why are these words expensive?
- High new customers and high lifetime value of customers
- The desire to be resolved quickly arising from emergency situations
Source: Search Engine Journal