2021 Top 25 Most Expensive AdWords Keywords

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Google continues to benefit from both the leadership and the cream of the new track it has opened in advertising.

Earning most of its significant earnings from micropayments, Google receives a fee per click from those who click on Google ads with this system called PPC.

While the average cost-per-click in the industry is around $ 2, Google earns millions of dollars because the number of clicks on a daily basis is very high.

Average cost per click in some industries can be higher than other industries due to competition. Competitive businesses can be forced to pay $ 50 or more per click. This is considered as a situation that arises entirely from the field of the industry and competition. Long-tail key (phrase) words can be in question in scenarios where they cost 2 times more than regular keywords.

Despite such high costs, businesses that pay high advertising costs have a higher living value. With the advantages of its high lifetime value, its customers remain more loyal and loyal to the business for a long time.

Top 25 most expensive keywords in AdWords in 2021;

  1. Business Services: Average Cost Per Click is $ 58.64
  2. Surety Bonds (Bail Bonds): Avg. CPC: $ 58.48
  3. Casino (Casino): Avg. CPC: $ 55.48
  4. Lawyer (Lawyer): Avg. CPC: $ 54.86
  5. Asset Management: Avg. CPC: $ 49.86
  6. Insurance (Insurance): Avg. CPC: $ 48.41
  7. Cash Services and Salary Loans (Cash Services & Payday Loans): Avg CPM: $ 48.18
  8. Cleanup & Restoration Services: Avg. CPC: $ 47.61
  9. Diploma (Degree): Ort. TBM: $ 47.36
  10. Medical Coding Services: Avg. CPC: $ 46.84
  11. Rehab: Avg. CPC: $ 46.14
  12. Physics (Psychic): Avg. CPC: $ 43.78
  13. Timeshare (Timeshare): Avg. CPC: $ 42.13
  14. Hvac Software (Hvac Software): Avg. CPC: $ 41.24
  15. Business Software: Avg. CPC: $ 41.12
  16. Medical Needs: Avg. CPC: $ 40.73
  17. Loans (Loans): Avg. CPC: $ 40.69
  18. Plumber: Avg. CPC: $ 39.19
  19. Termites / Termites: Avg. CPC: $ 38.88
  20. Pest Control: Avg. CPC: $ 38.84
  21. Mortgages: Ort. TBM: $ 36.74
  22. Online Kumar (Online Gambling): Ort. TBM: $ 32.84
  23. Banking (Banking): Avg. CPC: $ 31.43
  24. Hair Transplant: Avg. CPC: $ 31.37
  25. Google AdWords: Ort. TBM: $ 30.06

Why are these words expensive?

  1. High new customers and high lifetime value of customers
  2. The desire to be resolved quickly arising from emergency situations

Source: Search Engine Journal

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