Google continues to benefit from both the leadership and the cream of the new track it has opened in advertising.
Earning most of its significant earnings from micropayments, Google receives a fee per click from those who click on Google ads with this system called PPC.
While the average cost-per-click in the industry is around $ 2, Google earns millions of dollars because the number of clicks on a daily basis is very high.
Average cost per click in some industries can be higher than other industries due to competition. Competitive businesses can be forced to pay $ 50 or more per click. This is considered as a situation that arises entirely from the field of the industry and competition. Long-tail key (phrase) words can be in question in scenarios where they cost 2 times more than regular keywords.
Despite such high costs, businesses that pay high advertising costs have a higher living value. With the advantages of its high lifetime value, its customers remain more loyal and loyal to the business for a long time.
Top 25 most expensive keywords in AdWords in 2021;
- Business Services: Average Cost Per Click is $ 58.64
- Surety Bonds (Bail Bonds): Avg. CPC: $ 58.48
- Casino (Casino): Avg. CPC: $ 55.48
- Lawyer (Lawyer): Avg. CPC: $ 54.86
- Asset Management: Avg. CPC: $ 49.86
- Insurance (Insurance): Avg. CPC: $ 48.41
- Cash Services and Salary Loans (Cash Services & Payday Loans): Avg CPM: $ 48.18
- Cleanup & Restoration Services: Avg. CPC: $ 47.61
- Diploma (Degree): Ort. TBM: $ 47.36
- Medical Coding Services: Avg. CPC: $ 46.84
- Rehab: Avg. CPC: $ 46.14
- Physics (Psychic): Avg. CPC: $ 43.78
- Timeshare (Timeshare): Avg. CPC: $ 42.13
- Hvac Software (Hvac Software): Avg. CPC: $ 41.24
- Business Software: Avg. CPC: $ 41.12
- Medical Needs: Avg. CPC: $ 40.73
- Loans (Loans): Avg. CPC: $ 40.69
- Plumber: Avg. CPC: $ 39.19
- Termites / Termites: Avg. CPC: $ 38.88
- Pest Control: Avg. CPC: $ 38.84
- Mortgages: Ort. TBM: $ 36.74
- Online Kumar (Online Gambling): Ort. TBM: $ 32.84
- Banking (Banking): Avg. CPC: $ 31.43
- Hair Transplant: Avg. CPC: $ 31.37
- Google AdWords: Ort. TBM: $ 30.06
Why are these words expensive?
- High new customers and high lifetime value of customers
- The desire to be resolved quickly arising from emergency situations
Source: Search Engine Journal